Companies who thrive in the experience economy have used design across channels as their competitive weapon. This session aims to provide you with practical experience in how to design across channels and achieve brand consistency that will make customers come back again and again.
Who is this for?
- Persons leading Customer Design efforts in organisations with multiple channels.
- Customer Journey Designers.
- Business and process analysts.
What you can expect:
- Case Studies of organisations that have done this brilliantly and not so brilliantly
- Real life immersion of going through an experience with a South African brand
- Practical guidance on how to design for omni-channel
- Practical creation of a Customer Journey
- Introduction to Customer Journey Mapping
- Case Studies
- Work in groups to audit experiences across channels
- Produce a Customer Journey Map across channels
- Design principles and decisions that is essential
Chantel Botha is a brand and business innovator who obsesses over how customers connect with brands. She finds meaning in designing engaging customer experiences that creates value for brands and their patrons.
Chantel guides brands on how to design their distinctive tone and emotions they want to evoke in spoken, written and digital communication. She helps both corporations and people find their purpose. She loves solving lots of small problems that make a big difference.
Her aim every day is to combine her skills and experience to grow her client’s businesses through showing them how to solve problems for their customers.
Chantel Botha obtained a degree in business economics and computer science.
She writes for various publications and speaks at conferences around the globe. She transforms people through experiential education programmes and personal coaching. She is the founder and Chief Creative Officer of BrandLove.
Please book online:
Please book and pay online for this lecture series. Due to the affordability of this lecture series we do not provide corporate invoices or go through vendor on-boarding.