This session was designed to look at how to motivate a CX program to a large organisation and how to compile a business case to justify making budget available for CX.
Who is this for?
- Organizations embarking on a customer experience transformation program
- Organizations not seeing the benefits of their customer experience efforts
- Organizations waning to focus their attention and budget on activities that will achieve maximum benefit for the client
What you can expect:
- Case Studies
- Sharing of 10+ years of experience in running CX transformation programs
- Models and knowledge to apply to your program
- The design & structure of a typical Customer Experience Transformation program
- The benefits tracking of a customer experience transformation program
- Case studies of organizations that have achieve success through becoming customer obsessed
- Why some succeed and some fail
- Decisions on what to do first
- Metrics to guide your progress
Chantel Botha is a brand and business innovator who obsesses over how customers connect with brands. She finds meaning in designing engaging customer experiences that creates value for brands and their patrons.
Chantel guides brands on how to design their distinctive tone and emotions they want to evoke in spoken, written and digital communication. She helps both corporations and people find their purpose. She loves solving lots of small problems that make a big difference.
Her aim every day is to combine her skills and experience to grow her client’s businesses through showing them how to solve problems for their customers.
Chantel Botha obtained a degree in business economics and computer science.
She writes for various publications and speaks at conferences around the globe. She transforms people through experiential education programmes and personal coaching. She is the founder and Chief Creative Officer of BrandLove.
Please book online:
Please book and pay online for this lecture series. Due to the affordability of this lecture series we do not provide corporate invoices or go through vendor on-boarding.